PART OF PTA GROUP
Kamaleonte identifies the right language and technology for every need, integrates them with the client’s existing infrastructure, and develops the software that brings everything together. Part of the PTA Group ecosystem.
ABOUT KAMALEONTE
Software built for retail’s real challenges
Kamaleonte develops custom code that enables systems that would otherwise not communicate to work together. We identify the right language and technology for each specific need and integrate them with the client’s existing infrastructure.
Custom code
No off-the-shelf solutions: every integration is built with native code developed for the client’s specific environment.
European scale
Our solutions operate across Europe, with thousands of active installations in stores, shopping centres and urban spaces.
Part of PTA Group
Kamaleonte operates as an integrated part of the PTA Group ecosystem, alongside PTA HFactor, PTA Digiretail Solutions and the group’s other companies.
An ecosystem of solutions for Retail
PTA Group is the European partner for Brands, Retailers and Shopping Places.
Operating in 13 countries, PTA Group develops integrated solutions that combine strategy, technology, marketing and operations to enhance physical spaces, create new experiences and deliver tangible results.
An All-in-one Retail Solution model built around specialised companies, each with its own vertical expertise, working together to deliver complete and coordinated projects.
Kamaleonte is part of this ecosystem as a System Integrator, bringing dedicated expertise in software development, technology integration and the creation of advanced digital solutions to PTA Group.
HOW WE WORK
Every need has its own path
We don’t start from a catalogue of ready-made solutions. Whatever the request — even the most unusual — the process remains the same: understand, choose, integrate, develop.
01
Needs assessment
Every request is carefully analysed, regardless of the client’s industry or existing environment.
02
Technology selection
The most suitable language and tools are selected on a case-by-case basis — not simply the most convenient ones.
03
Integration
The client’s existing infrastructure is connected and integrated, whatever the environment.
04
Development
We write the code that enables systems originally designed not to communicate to work together.
ARTIFICIAL INTELLIGENCE
AI is not a product.
It’s how we build software.
Artificial Intelligence at Kamaleonte is not an add-on module, but the native architectural engine with which we design the enterprise software of tomorrow. As the technological hub of PTA Group, we develop proprietary AI solutions capable of transforming complex operational workflows into high-efficiency assets. By combining Domain-Specific Language Models (DSLM), secure on-premise architectures, and full control over intellectual property, we shape AI around real business needs to guarantee a tangible, scalable, and vendor-independent competitive advantage.
Domain-Specific Language Models (DSLM)
• Tailor-made development: We design and calibrate Domain-Specific Language Models trained on specific data and workflows from retail, field marketing, and customer service.
• Contextual accuracy: We eliminate the “hallucinations” of generic models to deliver virtual agents, infopoints, and phygital interactions that are always accurate, fast, and brand-consistent.
• Tailor-made development: We design and calibrate Domain-Specific Language Models trained on specific data and workflows from retail, field marketing, and customer service.
• Contextual accuracy: We eliminate the “hallucinations” of generic models to deliver virtual agents, infopoints, and phygital interactions that are always accurate, fast, and brand-consistent.
"Company Brain" & On-Premise AI
• Decision intelligence: We evolve traditional CRMs into true “company brains” capable of cross-referencing data across all departments to support strategic decision-making.
• Maximum security: We host and manage models on dedicated on-premise infrastructure, ensuring full confidentiality of corporate data, which never feeds third-party public databases or clouds.
Autonomy & Intellectual Property
• Zero third-party dependency: We develop complex LLM-based tools directly in-house, retaining full control over Intellectual Property (IP).
• Flexibility and cost control: We eliminate the constraints and licensing costs of external software vendors, granting maximum freedom in the evolution of our tech roadmap.
Native Integration & Time-to-Market
• Built into existing workflows: We integrate AI directly into active management software, from predictive scheduling optimization to field operations management.
• Record release times: Direct integration between Kamaleonte’s software development and PTA Group’s operations eliminates at the root the bottlenecks, misunderstandings, and delays typical of external consultancy. By natively understanding retail and field marketing dynamics, our dev team can prototype, test in real-world environments, and release new AI-driven features in record time, transforming business needs into proprietary, fully operational code in just a few weeks.
TECHNOLOGY
The right language for every need
Kamaleonte works with a broad range of programming languages and technologies, selected case by case according to each client’s specific context — not simply whichever is most convenient.
WPF (Windows Presentation Foundation)
Development of native digital signage software in WPF. SoftSignage, Kamaleonte’s proprietary platform, is currently running on more than 3,000 devices across Italy, France, Spain, Germany, Austria, Poland, Portugal and the UK.
SoftSignage
Digital Signage
.NET
Development of automation and management systems in .NET, used by hundreds of agencies and companies across Italy.
.NET
Automation
Babylon.js
Development of virtual tours and 3D environments in Babylon.js for the cultural and transport sectors.
Babylon.js
VR/AR
JavaScript
Development of web interfaces and remote management tools in JavaScript for Kamaleonte’s digital signage platforms.
JavaScript
SoftSignage
TypeScript
Development of touch applications with 3D models and wayfinding systems in TypeScript for large retail environments.
TypeScript
3D
Python
Development of simulation and testing tools in Python for research and technology innovation centres.
Python
Ingenico and Adyen payment systems
Software solutions for gift cards and integration with Ingenico and Adyen payment systems, currently in operation across approximately 200 shopping centres in Europe.
Ingenico
Adyen
Gift Card
Laravel
Development of web platforms and digital campaigns in Laravel for shopping centres and retail environments.
Laravel
Unity, Virtual Reality and AR
Development of virtual tours and immersive experiences using Unity, Virtual Reality and Augmented Reality.
Unity
VR
AR
Node.js, React and Tailwind CSS
Development of modern web integrations and applications using Node.js, React and Tailwind CSS across a wide range of projects.
Node.js
React
Tailwind CSS
SQL Server
Design and optimisation of high-performance SQL Server databases: Always On architectures for high availability, index tuning and large-scale data processing pipelines.
SQL Server
Always On
Data Engineering
Raspberry Pi / Avalonia
Development of digital signage clients for Raspberry Pi using Avalonia/.NET, with content distribution and caching via Cloudflare CDN, as an alternative to Windows devices within the SoftSignage network.
Raspberry Pi
Avalonia
Digital Signage
Android
Development of native Android applications in Kotlin and Java for POS terminals and gift card kiosks, with integration of USB peripherals and mechanical card dispensers.
Android
Kotlin
Java
Kiosk
Gift Card
Integration with leading gift card payment processors for card activation, top-ups, balance enquiries and digital provisioning to Apple Pay and Google Pay.
Gift Card
API Integration
Digital Wallet
FAQ
Frequently Asked Questions
Which programming languages do you use?
What kind of software do you develop?
From management systems to complex platforms, Kamaleonte develops custom software for a wide range of industries, with native code written specifically for each project. Our work also includes customised applications and digital communication tools.
Why choose custom software development?
Custom software provides solutions designed around your company’s specific needs, offering greater flexibility and scalability than standard off-the-shelf products.
It integrates seamlessly with your existing systems, enhances security and evolves with your business, delivering long-term efficiency and a tangible competitive advantage.
Why choose Kamaleonte for software development?
Investing in custom software development is essential to ensure operational efficiency and business continuity.
With over 150 projects delivered for clients across a wide range of industries, Kamaleonte has demonstrated its ability to develop practical, functional and results-driven solutions.
Our experienced team turns specific business needs into effective solutions, with the goal of delivering tangible and measurable results.
PART OF PTA GROUP
KAMALEONTE
Avenida Ronda del Estero, 60
11100 San Fernando (Cadiz), Spain